Sharma Thresher & Cutter

Agricultural Equipment Brand Identity

A bold, dependable brand identity for an agricultural equipment manufacturer — built to communicate reliability to farmers and dealer networks across Rajasthan.

IndustryAgriculture / Manufacturing

ServiceLogo & Brand Identity

LocationRajasthan

The Client Brief

Create a brand identity for a thresher and cutter manufacturer that farmers trust and dealer networks are proud to stock — practical, bold, and recognisable in the field.

Sharma Thresher & Cutter manufactures agricultural processing equipment — threshers, cutters, and allied machinery — sold through a dealer network across Rajasthan and neighbouring states. Their existing brand was outdated and inconsistent across dealer-printed materials.

The brief was to modernise the identity without losing the familiarity the brand had with existing dealer relationships — new enough to look professional, robust enough to look dependable.

Design Requirements

Logo mark that works on both machine decals and dealer hoardings

Palette anchored in agricultural and industrial confidence

Stationery: invoice, letterhead, and dealer communication templates

Carton and packaging label design for product dispatch

Dealer-ready signage template and visiting card

Design Exploration

Exploration — bold forms for the field

✏️Exploration asset to be added

Initial Logo Direction Studies

✏️Exploration asset to be added

Symbol & Icon Exploration

✏️Exploration asset to be added

Colour & Weight Experiments

✏️Exploration asset to be added

Shortlisted Directions

The Final Mark

Built to last in the field

Symbol

A strong wordmark or combined mark designed to hold up under the conditions agricultural brands operate in — faded hoardings, dusty machine decals, photocopied invoices. Simplicity is not a compromise; it is the requirement.

Typography

Bold, legible type hierarchy chosen for readability in sun-faded hoarding print and low-quality invoice printing. The secondary typeface handles specification details and contact information across all dealer materials.

Colour

An earthy, industrial palette — greens and yellows that speak the language of agriculture and machinery without being trendy. Chosen specifically to age well on outdoor surfaces in Rajasthan's climate.

Logo System

Colour, typography & usage

Colour Palette

Field Green

Agriculture, Growth, Land

Machine Red

Power, Action, Industry

Harvest Gold

Crop, Warmth, Prosperity

Typography

Primary Typeface

Add font name

Logo Usage

Light background

Machine decal

Monochrome

Packaging label

Brand Applications

The mark across dealer and field applications

Machine decals, packaging labels, dealer hoardings, and stationery — all consistent with the new brand identity.

Machine Decal
Mockup to be added

Packaging Label
Mockup to be added

Dealer Hoarding
Mockup to be added

Stationery Suite
Mockup to be added

The Result

A consistent identity across the dealer network

The Sharma Thresher & Cutter identity was deployed across machine decals, packaging, dealer hoardings, and all stationery. The dealer network now has consistent brand assets to work with — no more inconsistent self-printed materials.

The client reported stronger brand recall among farmer customers who interact with the brand across multiple touchpoints during the purchase journey.

Machine decalsDealer hoardingsFull stationeryPackaging labels

More Brand Identity Work