Chirayu Yoga & Ayurveda

Wellness Centre Brand Identity

A calm, grounded brand identity for a yoga and Ayurveda wellness centre — designed to attract health-conscious clients while communicating the depth of traditional Indian wellness practice.

IndustryHealth & Wellness

ServiceLogo & Brand Identity

LocationJaipur, Rajasthan

The Client Brief

Design a brand identity for a wellness centre that communicates the depth of traditional yoga and Ayurveda practice — without drifting into the generic lotus-and-green aesthetic that saturates the wellness market.

Chirayu Yoga & Ayurveda offers traditional yoga instruction, Ayurvedic consultations, and lifestyle wellness programmes in Jaipur. The founder had deep knowledge and a loyal existing client base — the brand had not yet caught up with the quality of the practice.

"Chirayu" — meaning long life, health, and vitality in Sanskrit — gave us a clear conceptual anchor. The brand had to feel rooted and authentic, not trend-following or superficially spiritual.

Design Requirements

Logo mark that conveys calm, tradition, and wellness — without being generic

Natural palette drawing from Ayurvedic earth tones and botanicals

Centre stationery: appointment cards, welcome brochure, session certificates

Social media content templates for wellness tips and class schedules

Product packaging for Ayurvedic herb and oil products

Design Exploration

Exploration — tradition, calm, and botanical character

✏️Exploration asset to be added

Sanskrit & Traditional Mark Studies

✏️Exploration asset to be added

Botanical & Symbol Exploration

✏️Exploration asset to be added

Natural Palette Studies

✏️Exploration asset to be added

Shortlisted Directions

The Final Mark

Rooted in tradition. Accessible to the modern client.

Symbol

A mark that draws from traditional Sanskrit and Ayurvedic visual language without being a pastiche of it. Calm, grounded, and confident — it reads as authentically Indian without resorting to the overused motifs of the wellness category.

Typography

A type system that blends the serenity of traditional letterforms with the readability needed for appointment cards, brochures, and social media content. The hierarchy guides the client through information without rushing them.

Colour

A palette of Ayurvedic earth tones — turmeric, neem, and terracotta — chosen from the actual botanical and mineral vocabulary of the practice. The colours ground the brand in authenticity while remaining visually contemporary.

Logo System

Colour, typography & usage

Colour Palette

Turmeric Gold

Healing, Warmth, Ayurveda

Neem Green

Nature, Purification, Calm

Earth Terracotta

Ground, Tradition, Root

Typography

Primary Typeface

Add font name

Logo Usage

Light background

Dark background

Product label

Social profile

Brand Applications

The identity across every wellness touchpoint

Appointment cards, product packaging, welcome brochures, and social content templates — all consistent with the Chirayu identity.

Appointment Card
Mockup to be added

Product Packaging
Mockup to be added

Welcome Brochure
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Social Content Template
Mockup to be added

The Result

A brand as grounded as the practice it represents

The Chirayu Yoga & Ayurveda identity was deployed across all client-facing materials — appointment cards, welcome brochures, product packaging, and social media templates. The brand now communicates the authenticity and depth of the practice.

New clients frequently comment on the distinctiveness of the brand — it immediately communicates that Chirayu is a serious wellness practice rooted in traditional knowledge, not a trend-following fitness studio.

Wellness stationeryProduct packagingSocial content templatesBrand authenticity

More Brand Identity Work