My Pattern My Fashion
Fashion Brand Identity
A fashion brand built on a simple but powerful idea: that style is as individual as the person wearing it. My Pattern My Fashion needed a mark as personal and expressive as the clothes it represents — modern, confident, and free of the generic visual language that dominates fashion branding.
Design a modern, personal logo for a fashion brand built around individual expression — confident enough to feel premium, open enough to feel personal.
My Pattern My Fashion is a fashion brand that centres the individual: the idea that every person's style is their own pattern, their own language. The brief asked for a mark that could carry that ethos — not a generic fashion logo, but something with genuine personality and a point of view.
Fashion branding tends toward two extremes: stark luxury minimalism or exuberant trend-chasing. This brief sat deliberately between them — modern without being cold, expressive without being loud. The name itself was the starting point: pattern as both literal textile element and metaphor for personal identity.
Sketches, concepts, and the directions that didn't make it
Initial Sketches & Typographic Studies
Concept Direction 01 — Pattern-Informed Mark
Concept Direction 02 — Modern Wordmark
Rejected Explorations
A mark as personal as the clothes it represents.
Symbol
A mark with genuine character — not a fashion logo for every brand, but a mark that only works for this brand. The form echoes the idea of pattern as personal expression: structured but individual, elegant without being distant.
Typography
Add font name — the typeface anchors the mark's personality: contemporary enough for a modern fashion context, distinctive enough to read as a brand decision rather than a default choice. Legible at label scale.
Colour
Add colour values — the palette defines the brand's tone. Fashion colour is as much attitude as aesthetics; the selection here communicates confidence and individuality without locking the brand into a single seasonal trend.
Colour, typography & usage
Colour Palette
Primary
Add hex value
Add colour role
Secondary
Add hex value
Add colour role
Accent
Add hex value
Add colour role
Neutral
Add hex value
Add colour role
Typography
Primary Typeface
Add font name
Logo Usage
Light background
Dark background
Monochrome
Small size
The logo in real life
How the mark holds up on garment labels, packaging, digital channels, and retail environments.
Mockup to be added
Mockup to be added
Mockup to be added
Mockup to be added
A fashion brief.
A mark as personal as the brand.
Out of 86 concepts from 19 designers worldwide,
this identity was selected as the winning entry.
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