Aqua Mount

Water Purifier Brand Identity

A clean, trust-driven brand identity for a water purification company — built to communicate health, clarity, and reliability at every consumer touchpoint.

IndustryHealth & Consumer Products

ServiceLogo & Brand Identity

LocationJaipur, Rajasthan

The Client Brief

Create a brand identity that positions Aqua Mount as the trusted purification choice for Rajasthan households — clear, credible, and instantly recognisable on a shelf.

Aqua Mount supplies water purifiers and related products across Jaipur and the surrounding districts. They needed a brand identity that would stand apart from the larger national players — not by competing on scale, but on the feeling of local trust and quality.

The brief was explicit: clean lines, a palette that communicates purity and water, and a mark that works equally well on product bodies, product packaging, and dealer hoardings.

Design Requirements

Primary logo mark that reads clearly at both large and small sizes

Blue-led palette evoking purity, clarity, and water

Typography system suitable for product labels and hoardings

Packaging application across unit boxes and carry bags

Dealer point-of-sale materials and sticker design

The Final Mark

Clarity as the brand principle

Symbol

A wordmark paired with a geometric water-drop icon — simple enough to work at 1cm on a product sticker, bold enough to hold its own on a 6-foot hoarding. The mark communicates motion and purity without relying on overworked water imagery.

Typography

Bebas Neue — a bold condensed display face that gives the brand presence at every scale. Its tight tracking and strong vertical rhythm work equally well on a product label, a dealer board, and a social media graphic.

Colour

A four-colour system: Deep Indigo #2E3191 anchors the brand with authority, Sky Blue #26A9E0 carries the water and clarity narrative, White #FFFFFF keeps packaging and print clean, and Black #000000 grounds all text and fine-line applications.

Logo System

Colour, typography & usage

Colour Palette

Deep Indigo

#2E3191 · Authority, Reliability, Depth

Sky Blue

#26A9E0 · Purity, Trust, Water

Clean White

#FFFFFF · Clarity, Freshness, Neutral

Pure Black

#000000 · Text, Fine Lines, Grounding

Typography

Bebas Neue

Bold Condensed · Display & Headlines

Logo Usage

Brand Applications

The identity applied across every surface

Product units, packaging boxes, carry bags, and dealer point-of-sale materials — all carrying a consistent brand presence.

The Result

A cohesive identity ready for retail and trade

The Aqua Mount identity was deployed across the full product range — labels, boxes, carry bags, and dealer boards. The brand now reads consistently whether a consumer encounters it on a shelf, in a catalogue, or on a roadside hoarding.

The client reported improved dealer confidence when pitching to new retail accounts — the brand now looks and feels on par with larger national players at the point of sale.

Full product rolloutPackaging & labelsDealer materialsRetail-ready identity

More Brand Identity Work