MxBiodevices
Biodevice Company Identity
The product is built on a triple helix molecule — cross-linked, unwound, forming a network. The brief asked designers to make that science visible in a logo while drawing on the visual shorthand of pharmaceutical credibility: the 'Rx' symbol, reimagined as 'Mx'.
Make the molecular science visible — and let 'Mx' do what 'Rx' has done for a century.
MxBiodevices is a medical and pharmaceutical company whose core product is rooted in molecular science: an unwound triple helix molecule cross-linked with a long linear molecular chain, forming a network. The logo needed to communicate this scientific identity without becoming an illustration exercise — precision and credibility first.
The client had a sharp conceptual idea: make “Mx” echo the visual grammar of “Rx” — the prescription symbol that signals pharmaceutical authority the world over. Pair that with a triple helical “x” unwinding under the brand name, and the logo tells the product's story at a glance. The challenge was executing it with enough restraint to feel clinical, not decorative.
Sketches, concepts, and the directions that didn't make it
Initial Sketches & Molecular Concept Studies
Concept Direction 01 — Triple Helix ‘x’ Mark
Concept Direction 02 — Abstract Molecular Form
Rejected Explorations
Science as identity. Precision as design language.
Symbol
The 'x' in Mx is the concept — drawn as a triple helix unwinding, referencing the product's molecular structure directly. The mark connects the brand name to the science it's built on without requiring a caption to explain it.
Typography
Add font name — placeholder. The typeface carries the scientific credibility of the mark: precise enough for a medical audience, modern enough to signal a company building at the frontier of biodevice technology.
Colour
Add colour values — placeholder. The brief suggested Purple, Yellow, and Gray: an unusual combination for medical branding that positions MxBiodevices apart from generic pharmaceutical blue while retaining clinical seriousness.
Colour, typography & usage
Colour Palette
Primary
Add hex value
Add colour role
Secondary
Add hex value
Add colour role
Accent
Add hex value
Add colour role
Neutral
Add hex value
Add colour role
Typography
Primary Typeface
Add font name
Logo Usage
Light background
Dark background
Monochrome
Small size
The logo in real life
How the mark holds up on business stationery, marketing materials, digital formats, and product documentation.
Mockup to be added
Mockup to be added
Mockup to be added
Mockup to be added
A molecular science brief.
A mark that earns its credibility.
Out of 61 designs from 7 specialist designers,
this identity was selected as the winning entry.
More winning 99designs entries
USA Pavilion 2020
International Event
Griffith Phonetech & Data
Telecommunications
The Striped Rock
Food & Drink · Restaurant
Soma Film Production
Film & Entertainment
Strength In Numbers
Fitness & CrossFit
Housatonic Properties
Real Estate
Thin Air Adventures
Travel & Adventure
Touchdown Venture
Business / Ventures
Denman Pac
Industrial / Engineering
USSLS
Financial Services
Bungalow Twelve
Kitchen & Bar
Ready to build something
that works?
I help businesses turn ideas into fast, secure and scalable digital solutions.
Currently accepting 2–3 new projects per month.
Trusted by founders & businesses
to deliver real results.
Quick Response
I reply within 24 hours
100% Confidential
Your ideas are safe with me
No Hiring Hassle
No obligation. Just results.