Bungalow Twelve

Heritage Café Brand Identity

A heritage brand identity for a café rooted in Jodhpur's architectural soul — designed to feel timeless from day one.

IndustryKitchen & Bar

ServiceLogo & Brand Identity

LocationJodhpur, Rajasthan

The Client Brief

Design a timeless brand identity for a heritage café named after its colonial bungalow address — one that belongs to Jodhpur's architectural legacy without resorting to cliché.

Bungalow Twelve is a café in Jodhpur, Rajasthan — named after the heritage bungalow it calls home. The brief was to create a brand identity that felt timeless: one that would resonate with the city's rich architectural legacy while holding its own across menus, signage, and packaging.

The name alone carried weight. “Bungalow Twelve” evokes a numbered address, a colonial-era property, a place with a story. The design had to deliver that same feeling at every touchpoint.

Design Requirements

Primary logo built around heritage typography — timeless, not trendy

Colour palette drawn from Jodhpur's architectural tones — earthy, warm, enduring

Typography system that scales from display signage to fine-detail menus

Full rollout across menus, takeaway packaging, stationery, and in-café signage

Classical restraint — no over-ornamentation or heritage costume

Design Exploration

Sketches, directions, and the paths not taken

✏️Exploration asset to be added

Initial Sketches & Concept Exploration

✏️Exploration asset to be added

Heritage Typography Studies

✏️Exploration asset to be added

Colour Palette Exploration

✏️Exploration asset to be added

Wordmark Refinement & Final Direction

The Final Mark

Restraint as a design principle

Symbol

A timeless wordmark anchored in heritage typography — crafted to feel as though it has always existed. The mark avoids decorative flourish; its weight, spacing, and letterform choice do all the work.

Typography

A classical type hierarchy that pairs a heritage display face with a clean secondary for menus and signage. Every weight and spacing decision was chosen to evoke permanence — carved into a lintel, not designed on a screen.

Colour

A considered palette drawn from Jodhpur's architectural tones — the warmth of sandstone, the depth of the blue city — without leaning on literal reference. Of that place, but not a postcard of it.

Logo System

Colour, typography & usage

Colour Palette

Jodhpur Sand

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Warmth, Heritage, Welcome

Colonial Blue

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Depth, Calm, Architectural

Terracotta

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Earthen, Grounded, Honest

Cream

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Neutral, Clean, Timeless

Typography

Primary Typeface

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Secondary Typeface

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Logo Usage

Light background

Dark background

Monochrome

Small size

Brand Applications

The identity across every touchpoint

Menus, takeaway packaging, in-café signage, and stationery — each carrying the same identity with care.

Menu Design
Mockup to be added

Takeaway Packaging
Mockup to be added

In-Café Signage
Mockup to be added

Stationery & Brand Collateral
Mockup to be added

The Result

Adopted across every touchpoint from day one

The identity went into use across every customer touchpoint — menus, takeaway packaging, in-café signage, stationery, and digital presence. Nothing was adapted or simplified to fit the format; it held together at every scale.

The client described it as feeling “exactly right for the space.” For a heritage brand, that is the highest possible compliment — not that the logo is impressive, but that it is inevitable.

Full collateral rolloutMenus · Packaging · SignageDigital presenceClient approved first round

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