Sanjivani World School

School Brand Identity & Crest Design

An institutional brand identity for a K-12 school — crest mark, colour system, and stationery designed to communicate academic aspiration, trust, and the values families look for when choosing a school.

IndustryEducation

ServiceLogo & Brand Identity

LocationRajasthan

The Client Brief

Design an institutional identity for a new K-12 school that communicates academic seriousness, warmth, and the aspiration that parents in Rajasthan associate with a quality English-medium education.

Sanjivani World School is a modern K-12 institution in Rajasthan. When they approached us, the school was newly established and needed a brand identity strong enough to compete with more established institutions in the region — and to communicate the quality of their curriculum to parents from the outset.

The name "Sanjivani" carries powerful cultural resonance — the mythological herb of restoration and life. The identity needed to honour that heritage while projecting a modern, global outlook consistent with a school calling itself a "World School."

Design Requirements

School crest or emblem — distinctive, institutional, embossable

Colour system that conveys academic trust + warmth

School stationery: letterhead, ID cards, admission forms

Uniform badge and signage adaptation

Digital identity: website header, social media assets

Design Exploration

Exploration — crest forms, emblems, and institutional marks

✏️Exploration asset to be added

Crest & Emblem Direction Studies

✏️Exploration asset to be added

Colour System & Academic Palette

✏️Exploration asset to be added

Sanjivani Symbol Integration

✏️Exploration asset to be added

Shortlisted Directions

The Final Mark

An institutional mark that earns immediate trust

Symbol

An institutional crest that draws from the cultural weight of the Sanjivani name — integrating symbolic references to learning, growth, and the aspirational 'World School' positioning. The mark embosses cleanly on documents, sits well on a uniform badge, and scales to signage.

Typography

A type system that balances academic gravitas with approachability — the right balance for a school addressing both parents and students. The hierarchy is clear on all materials: letterhead, ID cards, and signage.

Colour

An institutional palette chosen for trust, warmth, and longevity. The system works across print and digital, in full colour and single-colour embossing, and photographs well on all the uniform and signage contexts a school identity must inhabit.

Logo System

Colour, typography & usage

Colour Palette

Academic Blue

Trust, Authority, Institution

Growth Green

Sanjivani, Life, Aspiration

Warm Ivory

Warmth, Stationery, Approachable

Typography

Primary Typeface

Add font name

Logo Usage

Letterhead

Uniform badge

Signage

Digital

Brand Applications

The identity across every surface a school touches

Letterhead, ID cards, uniform badges, and signage — all carrying the same institutional confidence.

School Letterhead
Mockup to be added

Student ID Card
Mockup to be added

School Signage
Mockup to be added

Uniform Badge
Mockup to be added

The Result

An institution that looks established from day one

The Sanjivani World School identity was deployed across all physical and digital touchpoints — letterhead, ID cards, uniform badges, and school signage. The brand immediately projected the institutional quality the school needed to compete for admissions in Rajasthan.

The identity gave the school the credibility of an established institution even in its first year — a particularly important signal for parents making long-term educational commitments.

School stationeryUniform badgesSignage systemDigital identity

More Brand Identity Work