Winning Entry · 99designs

Griffith Phonetech & Data

Corporate Telecom Identity

A telecom consultancy needed an identity that felt professional and modern — with an old-school phone handset woven in. This is the entry that won the open competition on 99designs.

IndustryTelecommunications

ServiceLogo & Brand Identity

Platform99designs

The Contest Brief

Design a professional, modern logo for a corporate telecom consultancy — with an old-school phone handset woven into the mark.

Griffith Phonetech & Data provides corporate telecommunications consultancy, telephone systems, PABX installation, and internet data network design and cabling to business owners and managers across Griffith, Australia.

The client was specific: incorporate an old-school phone handset — not a mobile — somewhere in the design. They wanted the message of communication in there, whether through a phone, a data stream, or a fluid movement of messages. Professional and modern, with emphasis firmly on “Phonetech and Data” rather than the city name.

Design Requirements

Incorporate an old-school phone handset (not mobile)

Communicate data flow, connectivity, or messaging

Blues, or a combination of black, grey, and red

Modern, mature, masculine, and sophisticated

Work across print, signage, screen, and merchandise

Emphasis on 'Phonetech and Data' — not 'Griffith'

Design Exploration

Sketches, concepts, and the directions that didn't make it

Initial Sketches & Concept Exploration

Concept Direction 01

Concept Direction 02

Rejected Explorations

The Final Mark

Retro reference, modern execution

Symbol

The old-school handset is the anchor — recognisable instantly to the target audience of 25–65 year-old business owners — but rendered with clean geometry so it reads as modern, not nostalgic.

Typography

A professional sans-serif weighted to match the authority of the symbol. 'Phonetech and Data' leads — 'Griffith' is subordinate, per the client's direction.

Colour

Red (#ED1B24) over white — a deliberate departure from the expected blues of the telecom category. Bold, confident, and immediately distinctive. The brief permitted red, and using it was the right call.

Logo System