Eyeconic India Art
A WooCommerce art store and online gallery for an Indian contemporary artist — presenting original artworks and limited edition prints to collectors across India, with a commission enquiry flow for custom work.
Art deserves a gallery, not a product listing.
Eyeconic India Art is the online presence for an Indian contemporary artist — selling original paintings, limited edition prints, and commissioned works to buyers across India.
The challenge with selling art online is fundamentally different from selling products. Art buyers are making an emotional, aesthetic, and financial decision — they need to see the work large, understand the story behind it, feel the quality, and trust the artist before they commit.
The brief was to build a store that felt like a gallery — not a shop. Full-screen artwork previews, clear artist narrative, separate collections for originals and prints, and a commission enquiry path for collectors who wanted something specific.
Project Details
Art that's hard to discover and harder to buy
Without an online gallery, the artist's reach was limited to local exhibitions and word of mouth. Collectors from other cities had no way to discover the work, and even those who had been referred had no easy way to browse the full catalogue or purchase directly.
Generic marketplace platforms were an option, but they reduce art to a product SKU — the layout, typography, and surrounding content all work against the premium positioning a serious artist needs to command the prices their work deserves.
A gallery that sells. A story that converts.
Every section was designed to help a serious art buyer make a considered, confident purchase.
Full-Screen Art Gallery Layout
A gallery-style layout with full-screen artwork previews — designed to let the art breathe, the way a physical gallery would, rather than compressing pieces into a standard product grid.
Original & Print Collections
Separate collections for original one-of-a-kind works and limited edition prints — with clear labelling, edition numbers, and certificate of authenticity details on each listing.
Secure Art Purchase Flow
Razorpay-powered checkout with UPI, cards, and net banking — with order confirmation, packing and shipping updates, and a delivery timeline communicated at checkout.
Commission & Custom Enquiry
A dedicated commission form for buyers who want a custom piece — capturing size, subject, colour palette, and budget — converting browsing collectors into commission clients.
Framing & Presentation Options
Buyers can select framing preferences at checkout — unframed, standard framed, or custom frame consultation — handled as WooCommerce product variations.
Artist Story & Process Pages
A detailed About section covering the artist's training, influences, and creative process — the context that matters to serious art collectors making a considered purchase.
200+ works listed. Collectors across India.
Before
- Local exhibitions only — no national collector reach
- No purchase mechanism — interested buyers had to make enquiries manually
- No clear originals vs prints distinction — confusing for buyers
- Commission requests handled informally with no system
After
- Full online gallery — 200+ works discoverable and purchasable
- 40% enquiry-to-purchase conversion on original works
- Pan-India collector reach beyond the local exhibition circuit
- Structured commission enquiry form converting interest into briefs
[Testimonial placeholder — to be updated with client quote]
[Client Name]
Artist, Eyeconic India Art
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