Blooms Gifts
A WooCommerce gifting store that took Blooms Gifts from local walk-in dependency to pan-India online orders — with automated payments, delivery scheduling, and personalised messages baked in.
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Gifts should be easy to give — from anywhere.
Blooms Gifts is a gifting shop selling flowers, curated hampers, and personalised gifts — primarily for birthdays, anniversaries, and festive occasions.
Like most gift shops, their revenue depended heavily on people walking in or calling to place orders. There was no online store, no way to take payment upfront, and no mechanism to reach buyers planning ahead or ordering from outside the local area.
The ask was clear: build a proper gifting store. One with occasion-based navigation, a personalised message feature, delivery scheduling, and a checkout that worked on mobile — since most last-minute gift buyers are on their phone.
Project Details
Walk-ins and phone calls can only scale so far
The gifting category has a strong seasonal demand pattern — and most of that demand is unplanned. Someone remembers a birthday at 11pm, or wants to send a gift to a friend in another city, or needs a corporate hamper for Friday. Without an online store, all of that demand went elsewhere.
The business was also losing repeat buyers. A customer who had a good experience sending a gift once had no easy way to do it again — no saved address, no order history, no reminders for recurring occasions.
A gifting store built for how people actually buy gifts.
Mobile-first, occasion-driven, with delivery scheduling and personalisation built in from the start.
Gifting-Focused Storefront
A storefront designed around gifting occasions — birthday, anniversary, congratulations, corporate — making it easy for buyers to find the right gift for the right moment.
Razorpay Payment Gateway
Full payment integration with UPI, cards, and wallets — the entire purchase confirmed in seconds, with automated order confirmation to both buyer and the shop.
Same-Day & Scheduled Delivery
Delivery date selection at checkout — same-day for local orders, scheduled for advance gifting occasions — reducing the "I need it today" drop-off significantly.
Personalised Message System
Buyers can add a personal message to any order — a small but critical feature for gifting that dramatically increases conversion versus stores that omit it.
Bundle & Hamper Builder
WooCommerce product bundles configured as gift hampers — curated sets for Diwali, Valentine's Day, and corporate gifting — with a single add-to-cart for the complete set.
Occasion-Based SEO
Pages and product collections optimised for gifting search terms — birthday gift delivery Jaipur, anniversary hamper, same-day flower delivery — capturing high-intent buyers.
300+ orders. Half from outside the local area.
Before
- Walk-in and phone-only — limited to local buyers during shop hours
- No payment upfront — orders placed but not always followed through
- No personalisation — buyers chose competitors with message options
- Festive season relied on footfall rather than advance online orders
After
- 300+ online orders in year one — 50% from outside the local area
- Advance delivery scheduling reducing last-minute fulfilment pressure
- Personalised message feature increasing checkout completion rate
- 2× festive season revenue vs prior year through online advance orders
[Testimonial placeholder — to be updated with client quote]
[Client Name]
Owner, Blooms Gifts
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Eyeconic India Art
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