Amitiyengaryoga.com
A personal brand website for an Iyengar yoga instructor that moved new student discovery from word-of-mouth dependency to consistent online enquiries — with classes filling up two weeks in advance.
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Build a presence that works even when you're in the middle of a class.
Amit is an experienced Iyengar yoga instructor with a dedicated student base — built entirely through word of mouth and studio referrals over the years.
The problem with that model is fragility. When a studio closes or a student moves city, the referral pipeline dries up. There was no digital presence to capture the growing number of people searching online for yoga classes in their area. No schedule page. No place to send a prospective student who'd heard his name at a party.
The brief was to build a simple, warm personal brand website that communicated his teaching philosophy, displayed his schedule, and made it easy for someone to take the first step — without feeling like they were walking into a corporate gym website.
Project Details
Good at teaching. Hard to find.
Someone searching Google for “Iyengar yoga classes near me” had no chance of finding Amit — despite his experience and reputation. His name wasn't indexed anywhere.
The class schedule existed only in a WhatsApp group — which meant new students had to ask someone to add them, or guess what was available. The friction of even finding out if there was space in a class was enough to lose potential students to studios that had a website.
A warm, clear personal brand site — live in 3 weeks.
Every section designed to answer the question a prospective student has before they commit to a first class.
Personal Brand Design
A warm, focused visual identity built around the instructor — their philosophy, teaching style, and background — giving prospective students a sense of who they're learning from before they make contact.
Class Schedule Page
A clearly structured schedule with session types, timings, location, and group size — updated directly by the instructor without any technical help needed.
Booking Enquiry Form
A simple, focused form that captures name, contact number, preferred session, and experience level — routing to the instructor's inbox with a clean email notification.
Student Testimonials Section
Real testimonials from current students displayed across the site — the single most effective conversion driver for a personal brand in wellness.
Instagram Feed Integration
The live Instagram feed embedded on the homepage — showing recent class moments, poses, and student transformations, adding energy and freshness to the site without extra maintenance.
Local SEO for Yoga Classes
Pages optimised for search terms like yoga classes in [city], beginner yoga, and Iyengar yoga instructor — bringing in students who are actively looking rather than relying on social posts.
Classes full. Students finding him online. Referrals now a bonus, not a lifeline.
Before
- No web presence — invisible in local yoga searches
- Schedule in a WhatsApp group — inaccessible to new students
- All new students came through studio referrals or personal contacts
- No professional credential page for external applications
After
- 60% of new enquiries now come through the website organically
- Live class schedule — updated independently, no developer needed
- Classes consistently filled 2 weeks in advance since launch
- Professional credential page used in workshop and retreat applications
[Testimonial placeholder — to be updated with client quote]
Amit [Last name]
Iyengar Yoga Instructor, Amitiyengaryoga.com
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