Trutaste.in
A Shopify D2C store built to take a food brand direct to consumers — cutting distributor margins, owning the customer relationship, and launching with a 15% abandoned cart recovery rate from day one.
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Stop selling through middlemen. Start building your own audience.
Trutaste makes quality food products — and their retail partners knew it. But the brand itself had no direct relationship with the consumers actually buying their products.
The offline distribution model worked well for volume, but it came at the cost of margin, customer data, and brand control. A buyer who loved a Trutaste product had no easy way to reorder directly — they either had to find it on a shelf again or look for it on a marketplace where other brands competed for the same search results.
The goal was to change that. Build a clean, fast Shopify store with automated email flows, a mobile-first checkout, and the infrastructure to turn one-time buyers into repeat customers — without a marketplace taking 25% of every sale.
Project Details
Great product. No direct sales channel.
Retail distribution put the product on shelves — but it also put a wall between the brand and its buyers. Every customer who purchased through a retailer or marketplace was someone the brand had no way to re-engage.
Without a D2C channel, new product launches couldn't go directly to the brand's most loyal buyers. There was no abandoned cart recovery, no subscription option, no way to build the kind of recurring revenue that makes a food brand sustainable long-term.
A Shopify store built to convert and retain.
Every feature was chosen to solve a specific gap — from first-click to repeat purchase.
Custom Shopify Theme
A bespoke theme designed to match the brand — product-first layout, strong visual identity, and a fast-loading storefront that works across every device.
Conversion-Optimised Product Pages
Trust signals, ingredient highlights, customer reviews, and clear calls to action on every product page — designed to convert a first-time visitor into a buyer.
Abandoned Cart Recovery
Automated email flows triggered when a buyer adds to cart but doesn't complete the purchase — recovering a significant share of would-be lost sales.
Subscription Purchase Option
Buyers can subscribe to monthly deliveries at a discount — converting one-time buyers into recurring revenue with automatic fulfilment.
Referral Discount System
Customers who refer a friend both receive a discount on their next order — a word-of-mouth growth engine built directly into the checkout flow.
Mobile-First Checkout
A streamlined checkout under 3 taps on mobile — with address autofill, saved payment methods, and UPI as the default option for Indian buyers.
Live in 5 weeks. Recovering 15% of abandoned carts from day one.
Before
- Retail-only distribution — no direct sales channel
- No customer contact data owned by the brand
- No way to recover abandoned purchases or run retargeting
- New products needed retail shelf space to reach buyers
After
- Own Shopify store — zero marketplace commission on direct sales
- Growing customer list for email campaigns and product launches
- 15% abandoned cart recovery from automated email flows
- Subscription option converting one-time buyers into recurring revenue
[Testimonial placeholder — to be updated with client quote]
[Client Name]
Founder, Trutaste.in
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