Sethji Dryfruits
A full WooCommerce D2C store for a Jaipur premium dry fruits brand — pan-India delivery, 50+ SKUs with weight variants, Razorpay checkout, Shiprocket integration, and a dedicated corporate gifting section.
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Take a great local shop national.
Sethji Dryfruits sells premium-grade dry fruits, nuts, and curated gifting hampers — sourcing Kashmiri walnuts, Afghani pistachios, California almonds, and Iranian saffron for both retail and corporate buyers. Their reputation in Jaipur was strong. Their ambition was pan-India.
Before the website, the business ran as a walk-in shop supplemented by WhatsApp orders from regular customers. Corporate Diwali orders — the most valuable orders of the year — were managed entirely over the phone. There was no way to take a bulk order from a company in Mumbai, handle payment formally, or ship it without manual coordination at every step.
The brief was a full D2C store: weight variants for every product, Razorpay for payments, Shiprocket for fulfilment, and a dedicated corporate gifting section that could handle bulk orders with proper documentation.
Project Details
Premium quality. Local-only reach.
The quality of Sethji Dryfruits' products was never in question — their sourcing standards and freshness put them above most competitors. The problem was distribution. Without a D2C channel, that quality was invisible to anyone outside Jaipur who couldn't visit the shop.
Corporate Diwali gifting orders — often worth ₹50,000–₹5,00,000 per client — were being lost to competitors with proper online storefronts. Companies placing bulk orders need GST invoices, formal payment trails, and reliable shipping — none of which an informal WhatsApp order could provide.
A D2C store that ships premium quality across India.
Built to serve both individual buyers and corporate bulk orders — with every fulfilment step automated so the team can focus on product, not paperwork.
Full WooCommerce Store
A complete online store with 50+ dry fruit SKUs — each with weight variants (250g / 500g / 1kg / 2kg), clear pricing, sourcing notes, and high-quality product photography.
Razorpay Payment Gateway
UPI, card, net banking, and EMI checkout options — covering every payment method buyers prefer, with order confirmation and e-invoice sent automatically on completion.
Shiprocket Shipping Integration
Automated shipping rate calculation, AWB generation, and order tracking integrated directly into WooCommerce — eliminating manual courier coordination for every order.
Corporate Gifting Section
A dedicated landing page for bulk orders and Diwali hampers — with a quote request form for corporate accounts, GST billing, and branded packaging options.
Premium Product Pages
Detailed product pages with sourcing notes (Kashmiri walnuts, Afghani pistachios, California almonds) and quality certifications — giving buyers the story behind the premium pricing.
SEO for Dry Fruits Keywords
Product and category pages targeting 'buy dry fruits online India', 'premium dry fruits Jaipur', and gifting-related search terms — driving organic orders without ad spend.
Pan-India orders. Automated fulfilment. Corporate accounts.
Before
- Walk-in shop only — revenue capped by local foot traffic
- Corporate gifting via phone — no invoice, no formal order trail
- No weight variants — customers had to ask about sizes
- Zero reach to buyers outside Rajasthan
After
- Pan-India D2C store — orders from across India with Shiprocket fulfilment
- Corporate gifting with quote form, GST invoicing, and bulk pricing
- 50+ SKUs with weight variants — customers self-select size and quantity
- Festive campaign pages for Diwali, Eid, and gifting seasons
[Testimonial placeholder — to be updated with client quote]
[Client Name]
Owner, Sethji Dryfruits
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